Unleashing the Power of Word-of-Mouth: 6 Strategies for Effective Referral Marketing
Throughout history, people have naturally recommended products and services to friends and family. This organic form of referral marketing has always existed. In the 18th and 19th centuries, businesses started offering incentives for referrals, like discounts or commissions. This marked the beginning of more formal referral programs. Today, referral marketing has come a long way, […]